Japanese Traditional Sweets Day Means Social Media Is Awash with Mouth-Watering Photos of ‘Wagashi’

confectionary shopMaking suisen manjuu (水仙まんじゅう) at Iseya, a traditional Japanese confectionery shop in Obama, Fukui Prefecture. Photo by Nevin Thompson

June 16 is Japanese Traditional Sweets Day and Twitter users are uploading pictures of their favorite confections using the hashtag “” (wagashi no hi).

Japanese traditional sweets, known as wagashihave long been associated with good fortune and gift giving, and Traditional Sweets Day has been observed for more than a thousand years. Today, wagashi are still an important part of the Japanese tea ceremony, and the hundreds of varieties of confections are also a popular treat.

For example, dorayaki, a sort of pancake filled with sweet red bean paste, is still very much a popular snack.

Happy Wagashi Day! 6.16 = or Japanese Traditional Sweets Day 🍵

To kick the day off, a Japanese yuru-kyara or mascot holding a dango, a popular traditional sweet, explained the origins of the day:

View image on Twitter


Hi, I’m Taishikun, Osaka’s official wagashi ambassador. On June 16 it’s wagashi no hi! Long ago, in the olden days, on the 16th we would eat 16 pieces of wagashi to ensure happiness. The day was originally call “kajou” (嘉祥, 嘉定). And so the 16th is wagashi no hi.

Yet another mascot, Gunma-chan, who represents the Japanese prefecture of Gunma, showed off some elaborate wagashi that are representative of the delicate details common in some varieties of Japanese sweets:

View image on Twitter


[…] Since today is wagashi no hi, here are some wagashi that look just like me, Gunma-chan. These were made in the city of Kiryu, in the mountains of Gunma.

Many people are uploading photos of their own favorite traditional treats:

View image on TwitterView image on Twitter



It seems like today is wagashi no hi! Here’s a photo of some momoyama (a confection made with rice flour) and nerikiri (a sweet made from white azuki bean paste, sugar and yamaimo, a kind of starchy mountain yam) that I ate a while ago.

View image on TwitterView image on TwitterView image on TwitterView image on Twitter



[…] Here are some photos of my favorite Japanese traditional sweets. (❁´ω`❁)

Wagashi come in all shapes and sizes, some whimsical and others more like works of art.

View image on TwitterView image on Twitter


すごいおいしい。ありがたや。 ←気になった人だけ


These are super tasty #awesome_photos #photo #wagashinohi #follow_me

Just as wagashi are connected to traditional Japanese culture, so is the old imperial capital of Kyoto, which has its own traditions associated with the tea ceremony and sweet confections. One Japanese cafe has capitalized on wagashi no hi to invite people to try out its own beautiful creations in the lead up to the Gion Matsuri, one of the most famous festivals in Japan that is as old as the thousand-plus year-old tradition of wagashi no hi itself.

View image on TwitterView image on TwitterView image on TwitterView image on Twitter





Good morning! It’s just a couple of weeks until the Gion Matsuri and the beginning of summer in Kyoto. […] Kyoguku, our traditional Japanese cafe, will be open today for wagashi no hi starting at 11:30AM. We hope to see you!

#Shimizu Temple #Japanesestylecafe #wagashinohi

Japanese wagashi are not just limited to delicate confections. Shaved ice, served with macha tea and a macha syrup, is also popular in some traditional Japanese cafes.

It’s wagashi no hi, so we’re having macha.

Of course, marketers are also trying to take advantage of the hashtag on June 16. Giant candy maker Glico reminded everyone about their own product. While not exactly a traditional, this Japanese snack has become popular all over the world.

View image on Twitter



It’s been more than 50 years since this candy was first introduced to Japan. #wagashinohi

To see more photos of traditional Japanese sweets, follow the hashtag #和菓子の日 on Twitter.


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